EINA Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

Blog d’EINA. Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

9 January 2020

Training Capsules 2019/2020 course

Alumni EINA is organising the following Training Capsules, open to the general public, for the forthcoming semester (Standard fee: € 60 / Fee for Alumni members and EINA students: € 20):


How to set up a design studio from scratch

In this capsule, students will learn what steps they need to take to set up their own design studio, what types of structure can be created and what the minimum essential resources are:

Gemma Terol graduated in Graphic Design from EINA in 2001. She has worked as a designer ever since then: half a life. Her first job was Publications Manager at EINA, after which she became a freelance designer for the Carme Vives Studio, and in 2006 she became Art Director for a small publisher. Later, after spending some time as a freelancer for the Publicis agency and a number of small design studios, she became part of Concept Soul, the advertising division of the BPMO communication group. In 2010, she began her first personal project with two partners when she created the theroomrooms’ studio. In early 2019, after winding up theroomrooms’, she set out on a new professional project, MMMM studio, a studio that is emerging from her professional maturity, with a more experimental and personal focus.

How to set up a design studio from scratch


Analogue development of negatives

In this workshop, students will learn how to develop their own rolls of black and white photographs. They will see the products used in developing, the equipment that is required, where they can buy them, how to handle and prepare liquids and how to store them adequately. Developing is an interesting process as it is the moment when we see the emergence of the photographs that we have taken, when we discover whether the photograph we had in our minds is the same as the result or not. It is the moment when the materiality of the negative becomes present and a good time in which to experiment.

Paula Coderch is a designer, a former EINA student, whose work is a balance of graphic design, photography, creative direction and publishing, and who works with projects with a purpose, that have something to say, that inspire both others and herself.

Analogue development of negatives


Analogue photography enlargement

In this workshop, students will learn how to make copies on photographic paper from the negatives provided by the participants. They will see the equipment that is needed and its characteristics, the suitable work environment for carrying out printing, and the liquids that are used and how to handle them. They will develop a contact sheet and learn the role of masks and contrast filters. Printing, the final stage to complete the analogue photography cycle, allows us to experiment and completely change the narrative of the negative, depending on the parameters that are used: contrasting only part of the image, cropping to give part of the negative greater importance, superimposing two negatives, doing rayograms, etc.

Paula Coderch is a designer, a former EINA student, whose work is a balance of graphic design, photography, creative direction and publishing, and who works with projects with a purpose, that have something to say, that inspire both others and herself.

Analogue photography enlargement


Experimentation with materials as a design process

Introduction to techniques with materials such as resins, rubbers, silicones, plaster, alginate... practising, playing, combining with other materials such as textiles, experimenting with materials to understand their diverse possibilities and creating a product based on their process and experimentation.

Lorena Miguel is a graduate in product design from EINA (2009). Motivated by and interested in materials and working with her hands and self-production, she moved to the Netherlands in 2011, where she worked in the Nacho Carbonell studio in Eindhoven for five years, experimenting with materials and techniques and creating the pieces for the collections. She currently works as an instructor in the plastics workshop at the Design Academy Eindhoven and at the Beeldenstorm metal and glass foundry, as well as a freelancer designing and producing prototypes for RedBull and producing objects by other designers.

Experimentation with materials as a design process


Introduction to silk-screen printing

Participants on this course will be able to get a taste of the field of silk-screen printing, understand how it works and explore the many possibilities of creation offered by this technique.

Javi Fernández is a graduate in design from EINA. He is a multidisciplinary designer with a passion for graphic production, especially analogue reproduction techniques. Editor and producer of the second volume of “Yes We Print”, an edition specialising in the silk-screen printing technique, he has a close relationship with this creative tool.

Introduction to silk-screen printing


Lettering

This workshop will offer students an easy and accessible introduction to drawing letters and on how to solve simple compositions with lettering. After a general introduction to the foundations of lettering, students will then work on a simple project. Using pre-set letters as a basis, they will create simple compositions for a sign with the name of a local cuisine dish, paying attention to the composition of letters, combination of styles and composition.

This workshop is suitable for any level. Beginners will find an easy way to start a simple lettering project, as they will use alphabets already designed that can be copied to learn how to construct letters that they will then be able to modify to produce their own interpretations of these letter forms. By contrast, more advanced participants will be able to focus on other aspects, such as composition and design, spacing and variations in letters. Although the mechanics of the workshop is simple, everyone will find a challenge in line with their level.

Ivan Castro was born on the outskirts of Barcelona in the late 1970s, and since he was very young he showed a rare interest in the shapes of letters, drawing Gothic lettering and the Superman ‘S’ everywhere. After studying product design at EINA, thirty years later he earns his living doing more or less the same thing, that is, calligraphy and lettering. He combines the work of his own studio in Barcelona, where he works as a calligrapher and graphic designer, with teaching and giving lectures and workshops. He is also the author of the manuals El ABC del Lettering (Campgràfic, 2017) and Lettering a tope (Larousse, 2018).

Lettering

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