EINA Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

Blog d’EINA. Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

24 November 2019

The Official College of Graphic Design of Catalonia hosts the exhibition "TOI el TOI 30 years"

The TOI, the predecessor of emoticons and SMS language on the nets, has been and still is a social phenomenon alive and present in the lives of thousands of people.

In 2019 it is 30 years since its creation and the Official College of Graphic Design of Catalonia celebrates it with an exhibition at its headquarters, which opens with a round table discussion with professionals from the world of communication and design on 12 December at 6pm in the neighbouring Centre Excursionista de Catalunya (Carrer del Paradís, 10) followed by the inauguration and a tour, from 7.30pm through the exhibition at the headquarters of the Official College of Graphic Design of Catalonia where there will also be a commented wine tasting of the Designation of Origin Catalonia.

Throughout the exhibition the new TOIs in Catalan and different languages will be discovered, as well as other programmed surprises such as the participation of varied graphic designers with their contribution to the character TOI.

The TOI comes to life thanks to Jordi Català, visual communicator, infographer, journalist and professor at EINA, at the Universitat Autònoma de Barcelona (UAB) and at the Universitat de Vic (UVic). The TOI is a synthesis of the moods expressed for a character of round shapes, green with antennas and a poster with texts.

The TOI became a mass phenomenon thanks to the advertising campaigns made with 5,000,000 copies of TOI inside the popular Panrico Bollycao cake, where there were cards with different types of TOI (content TOI, TOI tudiando, No TOI...) that were collected by large and small. Their fame crossed borders with campaigns in Portugal and with an App version that can be consulted in different languages.

The Official College of Graphic Design of Catalonia hosts the exhibition "TOI el TOI 30 years"
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