"Manufacturing and consumption of fashion" to debate within the orogram "EINA at 8”
- Wednesday, March 16th 2016
Value seeking consumers
- Increasing consumer shrewdness around offers
- Transparency enabling public pressure and consumer activism
Should we reconsider the business of fashion, refining a new prototype in the cycle of life of the product? From the methodologies of design, can we propose new ways of fashion consumption? Is the production process, the new value proposal for this new emancipated consumer?
Moderator: Dolors Soriano, professor of design management.