EINA Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

Blog d’EINA. Centre Universitari de Disseny i Art de Barcelona. Attached to the UAB

29 October 2018

"STRIP", project by EINA students at Lluèrnia

Through the Colour and Volume subject, in the 1st year of the Bachelor’s Degree in Design, students from EINA are taking part again this year in Lluèrnia, Festival of Fire and Light, which is held in Olot from sunset until midnight on 10 November.

The discursive content of STRIP is the paradox between information – and, more specifically, the indicator light – and the confusion caused by the saturation of indicator stimuli. These concepts and others derived from and similar to them (advertising, slogans, text/image relations) have been developed.

The students begin with creations in small groups, which take form as a single work that conveys a unitary message. The sum of particularities results in a perception of visual noise that, in short, hinders the real understanding of the messages given out. This way, the thoughts of Robert Venturi on the excesses of post-modern architecture in Learning from Las Vegas, in the 1970s, are republished, and which are still current in contemporary references such as the installation of the Korean Codi Choy pavilion at the last Venice Biennale.

Exhibition:


STRIP, EINA project in Lluèrnia, 2018
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