24 July 2018
Javier Arizu, a former student at EINA, explains his experience as Associate Partner on Pentagram Nueva York, one of the most prestigious design studios worldwide.
What do you remember most from your time at EINA?
Mornings between classes, the library, Laureano, but the best thing about EINA is its location, the park. It's a special place. When I say where I studied, people from here can't believe it.
When you finished your studies at EINA, what were your first steps professionally?
Before finishing my degree, during the third year, I did an internship at Mucho. It was interesting because they were also the mentors for the Final Project in my last year. When I was doing the Final Project, they offered me the possibility of working with them for a few months with the possibility of staying there. In the end, a spot opened up and I was there from April 2012 until August 2015.
After this period, I decided to make a change. Among my options was the possibility to go to another studio in Barcelona, but they all have a similar structure, so it didn't seem like there was a chance to grow too much. Another option was to start on my own, but I was only 24 and I thought I was too young. So, I decided to go abroad. My first idea was to go to London, because I thought going to the United States would be complicated in terms of visas. In the end I made up my mind and started contacting people.
My plan was to go to New York and go to interviews, but I only had one scheduled when it was time to leave Mucho. Just then, Guillem Casasús, who had been with Sagmeister, told me that they were looking for a designer for three months and asked me to send them my portfolio. I thought there was no chance they'd hire me, but they liked it and they wanted me there three weeks later. I had to leave Mucho early to go to Sagmeister for three months. It was a good test to see if I liked the city, the type of work, and the structure there, which is very different from what I experienced at Mucho. It was a huge learning process, but a month and a half later I decided I didn't want to stay with them, so I reconnected with the studios I had already contacted in New York. One of those studios was Pentagram, Natasha Jen is one of their partners.
I'd already returned to Barcelona when they told me they wanted me at Pentagram. That's where I've been ever since!
How did you become an Associate Partner at Pentagram?
Pentagram's structure is very horizontal. It has partners around the world (there are eight in New York), each with their own team, which might have between five and ten permanent designers and a few interns. Among the six designers on Natasha's team, the structure is like this: Intern, Junior Designer, Middle-Weight Designer, Senior Designer, then Associate Partner and Partner.
Are the tasks you're doing now different from what you did before?
It's what happens based on what you've been doing over time when you've shown that you're capable of taking on this position and that's how it has evolved, as I'll explain. I came on as a Senior Designer and catching on was hard, mentally most of all - their way of thinking, working, their tastes, because it's your client in the end, you know? It wasn't easy to adapt after having only one other experience and one other boss. The work dynamics are quite different, especially in terms of the creative process. Natasha is always more like the creative director and she lets us design.
What's the teamwork like and what role does each person have when starting on a project?
For a project, the Project Manager is in charge of logistics development. The Associate leads and submits proposals to the Partner, especially at the beginning of a project, then backs off and you continue with the project, meetings, and so on.
In terms of the process, there are initial phases for any project such as strategy, naming, and so on, and you have to be aware of what's going on to understand the direction the project is heading. When you start designing, two or three designers make design proposals and one person leads the project.
What are your plans for the future?
When I came here my plan was to stay for four or five years, to experience new things. But I don't know. I'm really happy here. I see it as a great opportunity to grow and to continue developing both professionally and personally. Meanwhile, Anna Berbiela, Guillem Casasús, Carlos Bermúdez (all EINA alumni), Albert Porta, and I created the Pràctica studio this year (www.practica.design). So, the next step is to "go all out" with our studio.
What do you think you learned at EINA that you were able to contribute as added value to your work?
Well, I think that initially, when I started working, what I remember appreciating most about EINA was being prepared in the field, having resources for the real world, doing final projects, or knowing how to do things right. Even though there's more to learn when we finish, we're constantly learning and improving. I think that the foundations you get from EINA are really solid and realistic, which gives you a great advantage when starting out. Here, for example, some of the schools set up the last year so you can go out into the world with a good portfolio that will allow you to find a job. That's fine, but it's another mentality that I think might make adaptation more complicated at first.
Looking back, I wouldn't have ever thought I'd end up here. I thought I didn't have the ability to come, but New York is full of foreigners. Actually, there are tons of people here who love the studios in Barcelona. At times, we tend to glorify things from abroad and think we're not able to work here.
6 June 2018
Rocío Belda and Berta Comelles, alumni of the EINA Bachelor’s Degree in Design, will be taking part in “Latent. Connecting business with the best talent from art and design schools”, an event organised as part of Barcelona Design Week, which features the presence of nearly 60 design, architecture, fashion, audiovisuals and interactives schools that will be presenting themselves to companies and organisations.
“Latent” is an arena in which to discover the talent coming out of the design schools all over Catalonia and a meeting point for graduates, businesses and institutions working in the field of design.
Open to the public, the event will feature multiple simultaneous activities: talks in the form of conversations to get to know the experience of young people who are working for companies; arranged meetings between young people looking for what businesses want and vice versa; group workshops to deploy individual skills where young people, schools and businesses will work together to solve a challenge and get to know each other’s skills and motivations through practice; self-presentation booths; etc.
31 May 2018
Monica Toledo, former student on the specialisation course in Illustration for Children's and Teenagers' Publications at EINA, has created the poster for the 2018 Festa Major de Gràcia. Her poster was chosen from among 150 entries.
Time Out article
Photo: Josep M. Contel
8 May 2018
The end of April saw a workshop led by Mermelada Estudio, as part of the Properties and Uses of New Materials subject, where the 3rd-year graphic design and visual creation students experimented with materials and manipulations with a methacrylate cube measuring 10 x 10 x 10 cm.
The members of Mermelada Estudio, two of them EINA alumni, introduced the students to the exercise with a presentation of how an existing product can be altered and modified just by making changes to its shell. Based on this methacrylate cube, the students were invited to modify it with deformations, cuts, coverings, the application of additions, applied graphics, paint or any other alteration.
8 May 2018
Köllen Design, a team whose members are Oriol Campillo, Núria Jané, Adrián Soldado and Paula Terra, students and former students on the EINA Bachelor’s Degree in Design, has won two Silver A’Design Awards in the world’s largest design competition, which rewards the best designs and design concepts, products and services.
The two award-winning pieces are the Köllen Bookshelf, a bookshelf created by repeating pieces that adapt to the size and shape of the objects that it supports, and Köllen Tryk, an interactive wall hanger that enables different compositions to be created depending on their use at a given time.
Köllen Bookshelf (Silver A’Design Award) was presented at NUDE, the 2015 Feria Hábitat Valencia International Furniture Trade Fair, and has taken part in Innovation Room organised by the Renault Group and in the 2017 Barcelona Design Market. In 2018, it was selected to take part in the Milan Design Market.
Köllen Tryk (Silver A’Design Award) was presented at the Salone Satellite, Salone del Mobile Milano 2017, as part of the WAY ON project created by EINA for this trade fair, and in 2018 it was awarded first prize at the 4th edition of the Jordi Amat Design in Wood Competition.
The A’Design Award & Competition awards will be held on 29 June at Tremezzo Sightseeing’s Teatre Sociale on Lake Como (Italy). The winning products will form part of an exhibition that opens on 30 June.
7 May 2018
- Friday 11 May, from 7 pm to 11 pm
- Saturday 12 May, from 11 am to 10 pm
- Sunday 13 May, from 11 am to 10 pm
- Utopia 216, Barcelona
The 3rd edition of UtopiaMarkets Photo will include the participation of former students on the EINA Postgraduate Diploma in Photography and Editorial Design and students on the Bachelor’s Degree in Design.
This event, which will take place from 11 to 13 May in a very unique venue in the Poblenou district, is an opportunity to talk to and buy the creators’ work, as well as take part in the different activities taking place at UtopiaMarkets Photo (dialogues, workshops, screenings, etc.).
26 April 2018
Thursday 3 May sees the presentation, accompanied by live music and silk-screen printing, of the second edition of the specialist publication, "Yes We Print", from "Yes We Printers", an initiative by Andrea Bilbao and Javi Fernández, alumni and student, respectively, of the EINA Bachelor’s Degree in Design that emerged from the need to create a non-digital publishing project, the aim of which is to recover manual processes and provide a publishing, production and graphic work publication platform.
The second edition takes an in-depth look at silk-screen printing technique throughout its history using it as an excuse to serve as a window display for young artists, creating their entire production using this technique in the workshop of the EINA Barra de Ferro Arts Centre. Students, former students and teachers such as Miguel Bustos, Oriol Cabarrocas, Andrea Cea de Vega, Carla Cimino, Maria Fallada and Miquel Vila took part in the presentation.
1 March 2018
Designed for 3rd- and 4th-year students on the Bachelor’s Degree in Design, D'EINA A LA FEINA (FROM EINA TO WORK), Professional Guidance Conference was held on Tuesday 27 February and looked at employment opportunities, continuing studies and the professional guidance tools available to the students with a view to employment.
The conference featured a round table with Jordi Esteve, Carla Hausmann + Pablo Gàrate and Carles Rodrigo, former students who spoke of their own experience regarding their professional and academic careers since leaving EINA.
The name D'EINA A LA FEINA (FROM EINA TO WORK) has been recovered from the subject started by Lluís Pau in the 1994-1995 academic year, which he later shared with Antoni Arola.
23 February 2018
Former students on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques and the Specialisation Course in Illustration for Children's and Teenagers' Publications have been selected to be part of the Illustration Fair organised by the FLIC Festival.
You can find the following illustrators there, all former EINA students:
Gisela Navarro Fuster, former student on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques
Simona Galizia, former student on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques
federica pavan, former student on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques and the Specialisation Course in Illustration for Children's and Teenagers' Publications
Laia Arqueros, former student on the Postgraduate Diploma in Creative Illustration and Visual Communication Techniques
Isabel Aniel, former student on the Specialisation Course in Illustration for Children's and Teenagers' Publications
23 January 2018
On 12 January, the students on the University Master's Degree in Research in Art and Design (MURAD) at EINA took part at La Escocesa in an artistic research activity into the difficulties and demands posed by the language and style of writing in producing academic texts.
These reflections linked to empty language or the empty word were made as part of the “Putting Your Body Into It” project that Maria Alcaide and Juliana Guerrero, former students on the master’s degree, are carrying out in collaboration with dancer Sara Gómez, theatre group Els Malnascuts de la Sala Beckett and the MURAD itself.
18 January 2018
On 15 and 16 December, À la recherche... was held, an activity that is part of the 50th anniversary of EINA, the aim of which included the contribution of documentary material to extend and complete the collection of the EINA historical archive. Basically, the aim was to collect work by former students or other documents relating to the school’s learning, teaching or activities.
As well as the documentary aim, the day had a festive air of reunion. The success of the participation in it was made evident with the presence of dozens of teachers and former students, 37 of whom contributed documents.
Among the materials loaned, currently being digitised, there are 918 photographs in different formats (paper, negatives and slides), as well as another block relating to course work, class notes or academic administration documents (course plans, subject programmes, student cards, etc.), comprised of an approximate total of 3,000 images. It is predicted that the process to digitise all of this material will be completed by the end of February.
Check the pictures in the Flickr gallery
We must thank everyone who came along for their participation in the event and remind you all that the possibility of making contributions remains open. We would also like to make special mention of Anna Maio and Mercè Valeri, former manager and administrative secretary respectively, who acted as hosts for the day, as well as the whole team who made it possible:
- Coordination of the event Rubén Alcaraz, Silvia Brenes, Judit Colomer, Lluc Massaguer, Oriol Pibernat, Arantxa Rodrigo
- Montage Xavier Olivé with the collaboration of Judit Colomer
- Archive Rubén Alcaraz with the collaboration of Axel Legares
- Graphic design Irene Sierra with the collaboration of Carlos Álvarez
- Illustrations Miguel Bustos
- Projections Ferran Gesa
- Support and photographs of the event Ona Orozo, Gerard Sierra
21 December 2017
EINA Alumni is organising the following training capsule sessions for the next semester:
SEO (web positioning)
Get to know the decisive factors in optimising a website with the aim of achieving the best positioning possible on internet search engines.
Diego Fernández studied design at EINA and has a Master’s Degree in Multimedia Applications from the UOC. He has his own studio and combines his professional work with teaching, both on the Bachelor’s Degree in Design and on the Master's Degree in Graphic Design at EINA.
Experimentation with materials as a design process
Introduction to techniques with materials such as resins, rubbers, silicones, plaster, alginate... practising, playing, combining with other materials such as textiles, experimenting with materials to understand their diverse possibilities and creating a product based on their process and experimentation.
Lorena Miguel is a graduate in product design from EINA in 2009. Motivated by and interested in materials, working with her hands and auto-production, she moved to the Netherlands in 2011 where she worked in the Nacho Carbonell studio in Eindhoven for five years, experimenting with materials and techniques and producing the pieces in the collections. She currently works as an instructor in the 'plastics workshop' at the Design Academy Eindhoven and at the Beeldenstorm metal and glass foundry, as well as a freelance designing and producing prototypes for RedBull and producing objects by other designers.
Photographing objects (books, models, products, etc.), taking into account the lighting, the shots and the characteristics of the photographic studio to achieve images of your own design projects to show them in portfolios, on websites or in any other type of publication.
- Every participant must bring along their own camera and a product to photograph.
Alba Rodriguez studied design at EINA and photography at the Institut d’Estudis Fotogràfics and at Gris Art. She currently combines teaching with developing her own work both in the studio and outside.
Photo: Alba Rodriguez / Design: Carles Rodrigo
The Training Capsules
The aim of the Training Capsules is to offer EINA Alumni members active learning, both to refresh and improve their design-related professional skills and to look more deeply into the fields related to art and the humanities, in workshop, seminar or lecture format.
Places will be limited and registrations will be accepted strictly by order of application. Courses will require a minimum of 6 persons enrolled.
The duration of these sessions will normally be 4 hours and they will cost € 20 for EINA Alumni members and € 80 for non-members, per person and course.
To enrol on a Training Capsule, you should reserve a place by sending an email to email@example.com. If there are places free, you will receive a confirmation email.
Payment for the course will be online. If after reserving a place you are unable to attend the activity, you must cancel your reservation by sending an email to firstname.lastname@example.org so that someone else can take up your place.
Cancellation should be no later than 24 hours before the day of the activity. If you don’t attend the activity and you haven’t cancelled within this period, a non-attendance penalty will be applied (you won’t be able to enrol on any other training capsule for 12 months after the date of the course in question). If the cancellation is on medical grounds and you cancel less than 24 hours before the capsule, you will need to show a doctor’s letter for the penalty not to be applied.
19 December 2017
- 11.30 am
- EINA Conference Hall
- Open to the public
Through the Graphic Arts subject on the Bachelor’s Degree in Design, led by Xaver Alamany and Enric Garrido, and the Graphic Production subject on the Master’s Degree in Graphic Design, with Lluc Massaguer, the talk on "Count Macula" will be given by Lluís Serra, from Senyor Estudi, where he will speak of some of his projects where the choice of support, the printing system or the manipulation and other technical aspects have contributed an added value or have even become their conceptual basis.
Lluís Serra studied graphic design at EINA and, together with Mireia Sais, an industrial engineer, he founded Senyor Estudi, a small interdisciplinary and graphic design workshop. The search for simple solutions, bespoke solutions and love of typography have led to their winning a number of LAUS and ADC*E awards.
30 November 2017
Anna Baquero, Rita Fittipaldi, Gemma Fontanals, Ona Marcet, Neus Mondaray, Becca Morgan and Mónica Toledo, all of them students, alumni of EINA and members of the Baricela Collective, and Carme Pons, former student, will be taking part this weekend in the fourth edition of Give Print a Chance, a silk-screen printing market that is now in its fourth year and is organised by Print Workers Barcelona.
The market will also feature the presence of Pep Brocal, Arcangela Regis and Miguel Bustos, all teachers at EINA.